As the world continues to cope with the COVID-19 pandemic, advertisers are adjusting their messaging to address consumer concerns. Read on to see which advertisers captured attention with COVID-themed spots in May. McDonald’s joined this...
Category - Marketing
How the top TV networks and streaming/OTT platforms are marketing their content and brands.
Grace LeDuc
Arby’s and Dodge lead November TV Social Lift Rankings
Nothing ushers in the holiday season like holiday advertising. This November, perennial icons Starbucks and Macy’s saw a lift in engagement following their TV ads. Read on to see which other brands made the top 10 for broadcast and cable in...
Arby’s and Coors Light lead September TV Social Lift Rankings
Humor remains a common theme among September’s conversation-starting ads. Each month, humorous ads land in the broadcast and cable rankings, and this month was no different, with the top advertiser for each leaning into comedy to spark...
