Talkwalker a leading social listening and analytics company acquired Nielsen Social last week. Nielsen entered the social TV analytics space back in 2012 with their acquisition of SocialGuide a then Brooklyn...

As the world continues to cope with the COVID-19 pandemic, advertisers are adjusting their messaging to address consumer concerns. Read on to see which advertisers captured attention with COVID-themed spots in...

Each year in December, one thing is top of mind for many American consumers: holiday shopping. Brands tap into this need to connect with audiences through TV advertising. Read on to see which retailers made...