As the world continues to cope with the COVID-19 pandemic, advertisers are adjusting their messaging to address consumer concerns. Read on to see which advertisers captured attention with COVID-themed spots in May. McDonald’s joined this...
Category - Data
Found Remote covers the top data companies determining the future of TV.
Grace LeDuc
Arby’s and Dodge lead November TV Social Lift Rankings
Nothing ushers in the holiday season like holiday advertising. This November, perennial icons Starbucks and Macy’s saw a lift in engagement following their TV ads. Read on to see which other brands made the top 10 for broadcast and cable in...
TVision is Bringing Viewability and Attention Metrics to TV
This much is happening: TV measurement is becoming more precise. Talk of GRPs and metering is shifting to specific household and device metrics. Still, even as more Americans watch connected TVs and marketers buy addressable inventory, viewability...
Adam Flomenbaum
