Talkwalker a leading social listening and analytics company acquired Nielsen Social last week. Nielsen entered the social TV analytics space back in 2012 with their acquisition of SocialGuide a then Brooklyn-based startup. The acquisition will build...
Category - Uncategorized
How TiVo is moving past the set-top box to lead the advanced TV advertising charge
Most consumers still recognize TiVo for its industry-changing set-top box. And now, even if most DVRs enable you to skip commercials on recorded programs, few interfaces are as user friendly as TiVo’s. Where TiVo’s business has evolved most, though...