A new survey found that more American audiences relied on other people to find TV shows than platforms. When asked how they discovered new TV shows while online, only 16% of respondents said through a home-screen recommendation on a platform like Netflix, according to the Global Television Demand Report measurement firm Parrot Analytics. More respondents said they relied on word of mouth, social media, or browsing on blogs and publications.
Let us recap these last two weeks of domestic popular SVOD titles from Parrot Analytics.
For 12 April 2018 – 25 April 2018 – Top five Digital Original Series in the United States and Average Demand Expressions®:
- Money Heist (La Casa De Papel), Netflix: 27,338,398
- Stranger Things, Netflix: 20,656,297
- Lost in Space, Netflix: 19,766,738
- On My Block, Netflix: 17,193,842
- Marvel’s Jessica Jones, Netflix: 15,760,927
(Above: Top 3 Digital Original Series in the US from April 12 to April 25)
Insights from Parrot Analytics:
- This week in the United States, Money Heist (La Casa De Papel) is capturing the hearts and minds of audiences as the Spanish-language crime heist drama series moves to the #1 spot as the most popular digital original series. This is likely on the back Netflix putting in an order for part 3, which will air sometime in 2019.
- In addition, the Netflix reboot of Irwin Allen’s classic series Lost in Space (ranked #3), premiered on April 13. Less than one week later, executive producer Zack Estrin hinted at what the audience can expect if the series is renewed for a second season – despite the fact that Netflix’s big-budget remake of the science-fiction series is as yet to be commissioned!
- Lastly, in the young-adult drama category; Netflix’s On My Block had 17.1 million Demand Expressions on the back of a second season renew on April 13; this pickup marks the second coming-of-age comedy to earn a second season in as many weeks – and comes after the cancellation of Everything Sucks.
Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system.
Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.
For more insights visit www.parrotanalytics.com.
Image: Lost in Space, Netflix