An early bet on online video – and now OTT and CTV – is setting SpotX apart

SpotX, the online video advertising platform primarily known for it’s supply side platform and ad serving capabilities, was founded 12 years ago and was acquired three years ago by RTL Group. In 2007...

TVision is Bringing Viewability and Attention Metrics to TV

This much is happening: TV measurement is becoming more precise. Talk of GRPs and metering is shifting to specific household and device metrics. Still, even as more Americans watch connected TVs and marketers...

Arby’s and Coors Light lead September TV Social Lift Rankings

Humor remains a common theme among September’s conversation-starting ads. Each month, humorous ads land in the broadcast and cable rankings, and this month was no different, with the top advertiser for...

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