eBay and Netflix lead November TV Social Lift Rankings

Each year, two industries heat up as we near the winter holidays: retail and film. This year is no different, with advertisers like eBay and Macy’s connecting with consumers looking to complete their...

DirecTV and Red Bull lead October TV Social Lift Rankings

Brands like Taco Bell, Burger King, and Arby’s commonly use humor in their TV ads, and also ranked in the top 10 advertisers in terms of social engagement lift for both broadcast and cable advertisers in...

Subway and Oreo see engagement lift after TV ads in September

When TV advertising triggers a reaction – sad, happy, funny – in consumers, they tend to take to social media to share it. In September, Subway turned to humor to engage consumers, while Johnson...

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