DirecTV and Arby’s see greatest lift in engagement following TV ads in April

Spring and summer months usher in new movies, grilling weather, and home improvement season, and April’s TV social lift rankings were no exception. Ads highlighting cooking outdoors with friends, both...

Univision highlights its digital footprint at 2018 upfront

Tonight Univision held its annual upfront in a trendy setting in Tribeca in New York City. The three-level experience featured interactive elements to bring different areas of its portfolio to life. The event...

How brands are evolving and improving as content creators, an interview with Adorama

Camera company and store Adorama has been investing in it’s own original content. Its groundbreaking online docu-series, “Through the Lens,” takes viewers on a journey through the Great White...

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