DirecTV and Red Bull lead October TV Social Lift Rankings

Brands like Taco Bell, Burger King, and Arby’s commonly use humor in their TV ads, and also ranked in the top 10 advertisers in terms of social engagement lift for both broadcast and cable advertisers in...

Subway and Oreo see engagement lift after TV ads in September

When TV advertising triggers a reaction – sad, happy, funny – in consumers, they tend to take to social media to share it. In September, Subway turned to humor to engage consumers, while Johnson...

Arby’s and LEGO lead August TV Social Lift Rankings

In a world where second-screening is a reality of consumer behavior, when TV viewers connect with advertising, the reactions play out across social media. Brands like Arby’s, Olive Garden, and T-Mobile...

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