Retailers see lift in social engagement following TV ads in July

As summer comes to a close, the back-to-school shopping season heats up, with retailers like Amazon, Macy’s, Target, and Walmart grabbing consumer attention with TV advertising across broadcast and cable...

Exclusive: USA Network launches ‘neighborhood watch’ experience ahead of ‘The Sinner’ Season 2

It may be harder than ever to stand out with a crime drama, but USA Network has a hit on its hands with The Sinner, which returns tonight for a second season. If you didn’t jump on the bandwagon early, Season...

Applebee’s and Doritos see lift in social media engagement following TV ads in June

As the summer movie season ramps up, so does summer movie advertising. In June, movie studios like Disney and Netflix saw increases in social media engagement following TV ads on broadcast and cable...

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