Live.me, the live broadcasting app that has been downloaded by more than 21 million people is going offline to promote their creators. The reason for the out-of-home campaign is to honor their influencers who have reached a substantial following on the platform.
According to Live.me, “each billboard features a specific broadcaster, a fun tagline, and their Live.me handles, featuring names like Amber-Tiana, Sammie Freaking Firth, Blame Ryan Carter, ActionJacksonn, and America’s Got Talent finalist Sofie Dossi.”
“The goal of the campaign is really to celebrate our community,” said Khudor Annous, Head of Marketing and Partnerships for Live.me. “Without broadcasters like those featured in the campaign we wouldn’t be where we are today, and I think it’s important to how we recognize that. Not to mention these are just very talented individuals who have amassed hundreds of thousands of followers on a new platform in a short amount of time. We want the world to take notice of them as well.”