CANAL+ hosts Facebook Live with animated character ‘Tony’

On June 28th  2017, CANAL+ presented the first-ever Facebook Live stream in which an animated character responded to questions from viewers in real-time. The event starred Tony from the channel’s animated short-form series “Tony Les Animots” and took place on the official CANAL+ Facebook page.

For about 40 minutes, Tony, the series’ young documentary filmmaker who explores and introduces viewers to absurd animals, responded to the viewers’ questions and comments in real-time. The questions were also displayed on screen. However, Tony not only answered the viewers’ question, but also invited them to play games. For example, he showed a series of animals and viewers were challenged to correctly name the animals on the pictures. The viewers who gave the correct answer in the Facebook Live comments won a gift. What the gifts were was not revealed by Tony.

[ÉVÉNEMENT] #TonyLesAnimots vous donne rendez-vous mercredi à 19H pour le 1er #FacebookLive animé de l'univers ! 🔥😉 pic.twitter.com/Q8Jn6wyfHB

— CANAL+ (@canalplus) June 26, 2017

In addition, the Facebook Live stream featured several scenes from the series for those viewers unfamiliar with the comedy series. The stream ended with the announcement that there will soon be a second season of “Tony Les Animots”.

Lana Zöllner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. These posts are based on their platform VAST BUZZ which contains thousands of these cases studies.