An inside look at Oath’s new content marketing studio RYOT

As Oath evolves under Verizon they are launching new offerings to make it easier for brands and agencies to work with them across their brands.

Last month they launched RYOT, “a next-generation creative studio offering an end-to-end content marketing solution.” Found Remote interviewed Jessica Lauretti the Head of RYOT Studio about the launch.

Found Remote: Why was this studio launched?
Jessica Lauretti: 2017 marks a crossroads in media. While the technology and social media revolutions may have provided us with global scale and connectivity at such a massive size that the world has never previously experienced, quality content and impactful storytelling are still as important as ever. Brands are trying to be publishers, publishers are trying to be influencers and influencers are trying to be brands; plus, everyone is trying to predict what the future of media will be and what will disrupt the industry with a game-changing solution. We launched RYOT Studio to address these issues through effective end-to-end content marketing solutions. As the award-winning, global creative studio for Oath, we’re bringing our background and expertise in documentary filmmaking and innovation — combined with Verizon’s technology and Oath’s data, distribution and publishers — to help brands cut through the noise and effectively reach their consumers through thoughtful storytelling.

FR: What are the aims and goals?
JL: We’re storytellers first, so we’re focused on bringing the most important and relevant stories of resilience and hope to audiences around the world. We help brands bring their stories to life by aligning with content that their consumers love. We are inventors and dreamers by nature, so we are always searching for new ways to use technology to connect people to the causes and issues they are passionate about. Whether we’re transporting our audience through 360-video series or through custom editorial pieces, we think “story first” and use a variety of tools in our toolkit to create engaging narratives. We also meet audiences where they are, and we can distribute content across a variety of platforms including mobile, social, web, experiential events and more.

FR: Who will you be working with?
JL: We have a presence in 14 countries on 5 continents around the world and work with brands, media partners, and creative and media agencies across all sales categories and industries. Already, we’ve worked with scores of the world’s biggest brands, including American Family Insurance, Jack Daniel’s and Sleep Number. Our goal is to help brands reach the consumers they’re interested in, when and where they want, in a way that doesn’t mimic traditional advertising.

FR: How will this help your customers?
JL: For any brand, ultimately, the goal is to communicate and resonate with its audience, and we have the tools, expertise and resources to help brands achieve this objective. We do this by pairing proprietary data with best-in-class creative, first-to-market innovation opportunities and targeted distribution at scale. We have the ability to reach the right audiences through the selection of the right channels, and we offer unparalleled creative expertise from an award-winning team that has extensive experience in custom content and immersive formats. And, we develop innovative ways to tell stories about the human experience like no one else.

FR: Anything else?
JL: At RYOT Studio, we’re determined to redefine what the next generation, full-service creative studio can and should be. We are the future of storytelling. We know how to connect brands with people and we have the tools to make every interaction count. It’s more than advertising; it’s about innovation, impact and collaboration. We’re passionate about connecting with brands to breathe life into their stories, informed by data-driven insights and bolstered by scalable distribution. Any companies interested in working with us can find more information on our website.

Natan Edelsburg

Executive Editor, Found Remote. EVP, Muck Rack & Shorty Awards. I watch every TV show. http://linkd.in/nedelsburg

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Natan Edelsburg

Executive Editor, Found Remote. EVP, Muck Rack & Shorty Awards. I watch every TV show. http://linkd.in/nedelsburg

The new Found Remote

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