Viacom and Altice announced this week an updated partnership that will combine both companies’ TV data sets to offer local and national advertisers more advanced targeting opportunities across TV and digital. “We are delighted to extend and...
Category - Programmatic
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Sling TV goes programatic and addressable via new partnership with SpotX
Sling TV, Dish’s over-the-top streaming service, today announced a partnership with SpotX, an ad serving platform, that will enable advertisers to buy the service’s inventory programmatically along with addressable consumer segments. Via...