SpotX, the online video advertising platform primarily known for it’s supply side platform and ad serving capabilities, was founded 12 years ago and was acquired three years ago by RTL Group. In 2007, launching a video-only platform was far from a...
Category - OTT
Modi Media President Marissa Jimenez on the Promise of Advanced TV Advertising, E-Commerce, and Measurement
With addressable TV advertising now very much a reality, brands and advertisers are eagerly diving into opportunities to reach households on a one to one basis. At the same time, evaluating which networks and platforms to work with – and how to...