Bravo’s Watch What Happens Live with Andy Cohen wouldn’t exist without social media. This week the show is executing a “never-before-attempted week of live social programming.” Each night this week the show’s popular after-show will be streamed on a different social network. Reddit, Twitter, Instagram, Facebook and Snapchat, many of which until recently didn’t have live streaming capabilities, will be used on a different night to live stream the show.
Found Remote attended last night’s party and Instagram live stream that not only showed off the show’s ability to adapt quickly, but to involve some of the platform’s biggest influencers. Among the internet celebrities in attendance for the celebrations was Instagrammer Claudia Oshry, Girl With No Job, who even interviewed Andy on the live after show. Digital ship 360i helped Bravo with the lives streams this week.
Andy and the show are setting an important example for everyone in late night and TV to not just use social media, but to incorporate the right people in the right way.