Tonight Univision held its annual upfront in a trendy setting in Tribeca in New York City. The three-level experience featured interactive elements to bring different areas of its portfolio to life. The event was a pivot from the company’s traditional midtown, theater-district event and it was well received.
The idea of disruption played throughout the presentation and evening with their “Culture Unbound” theme. On the digital and social front they are now boasting over 282 million followers and subscribers. The Univision Creator Network (their influencer network) as well as digital properties like The Onion and The Root were also highlighted.