Nielsen entered the social TV analytics space back in 2012 with their acquisition of SocialGuide a then Brooklyn-based startup.
The acquisition will build on Talkwalker’s existing strength in serving global brands and expand its presence in the U.S. enterprise market, according to the announcement.
“The decision to join forces with Nielsen Social underscores Talkwalker’s commitment to providing our enterprise customers with best-in-class solutions across our full breadth of use-cases,” said Robert Glaesener, CEO of Talkwalker. “With the addition of Nielsen Social Content Ratings to our AI platform, we can expand our offering in consumer, category and audience insights, and further accelerate our global growth.”
This is a really exciting and important acquisition for Talkwalker that will for sure help them in the social TV, entertainment world and beyond.
“We are excited to have found a like-minded partner in Talkwalker, who shares our mission of delivering best-in-class measurement and analytics solutions to customers globally,” said Sean Casey, President of Nielsen Social. “The combination will significantly strengthen our offering, and we are eager to unite with Talkwalker’s rapidly-growing platform to jointly propel our position in the global marketplace.”
Casey was also original founder of SocialGuide.