Exclusive: USA Network launches ‘neighborhood watch’ experience ahead of ‘The Sinner’ Season 2

It may be harder than ever to stand out with a crime drama, but USA Network has a hit on its hands with The Sinner, which returns tonight for a second season. If you didn’t jump on the bandwagon early, Season...

Applebee’s and Doritos see lift in social media engagement following TV ads in June

As the summer movie season ramps up, so does summer movie advertising. In June, movie studios like Disney and Netflix saw increases in social media engagement following TV ads on broadcast and cable...

Sensate Forever? ‘Sense8’ is #2 in the US

There is an increasingly common trend towards disintermediation (e.g., Disney announcing the launch of its own VOD service planned for 2019); the industry is becoming more complex every day and consumer...

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