TV ads drive social media engagement for DirecTV and Disney in March

When brands make an emotional connection with viewers through ads – whether happy, sad, humorous, or something else – consumers take to social media to react in real time. In March, several of the...

Marvel’s Jessica Jones: menticide and redemption – returns to #1 in the US

The feasibility of TV measurement lies at a crossroads in the entertainment industry as 6 in 10 young adults in the United States are now watching television online, according to Pew Research Center survey...

Why consumers are much worse off with the elimination of net neutrality

The below is written by Drew Lipsher, Chief Strategy and Revenue Officer at Volta Industries. Lipsher is a media industry veteran of over two decades, who has held executive level roles at  at Clear Channel...

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