With summer comes peak travel season, and with travel comes fast food. Restaurants like Arby’s, Taco Bell, and KFC connected with audiences in July, joining the top broadcast and cable advertisers. Read...

Sometimes, all a brand needs is a little nostalgia to help connect with its audience. As Disney continues its run of classic remakes and sequels with The Lion King and Toy Story 4, social media engagement with...

Multichannel video programming distributors (MVPDs) are fast learning that requiring hardware (read: set-top boxes) is not only costly but also a deterrent for new customers. It also makes retaining existing...