Each year in March, the NCAA Basketball tournament takes place and draws in viewers around the US. With all eyes on live TV, brands seize the opportunity to connect with audiences through advertising. Read on...

Each year, Super Bowl advertisers compete to capture audience attention during the Big Game. This year was no exception, with several Super Bowl advertisers seeing a lift in social media engagement following...

In the constant battle for consumer attention, brands look to make a connection with consumers as quickly as possible during any form of advertising. Many brands, like KFC, Arby’s, and AT&T, have...