Parrot Analytics’ SVOD TV measurement, AVOD TV measurement, and broadcast TV measurement are based on Demand Expressions, the industry standard metric enabled by our demand measurement system, which captures...

The following editorial has been published in the latest edition of Variety magazine this week Monday 21st May, 2018, by Andrew Wallenstein, Co-Editor-in-Chief, Variety: “As we head into the annual upfront...

Roseanne’s return to TV was ratings gold. Now, she’s cancelled, But who was really watching? The Lotame aiTV team recently wrapped a study examining the audience composition of the original Roseanne series to...