Arby’s and Dodge lead November TV Social Lift Rankings

Nothing ushers in the holiday season like holiday advertising. This November, perennial icons Starbucks and Macy’s saw a lift in engagement following their TV ads. Read on to see which other brands made...

An early bet on online video – and now OTT and CTV – is setting SpotX apart

SpotX, the online video advertising platform primarily known for it’s supply side platform and ad serving capabilities, was founded 12 years ago and was acquired three years ago by RTL Group. In 2007...

TVision is Bringing Viewability and Attention Metrics to TV

This much is happening: TV measurement is becoming more precise. Talk of GRPs and metering is shifting to specific household and device metrics. Still, even as more Americans watch connected TVs and marketers...

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