Subway and Oreo see engagement lift after TV ads in September

When TV advertising triggers a reaction – sad, happy, funny – in consumers, they tend to take to social media to share it. In September, Subway turned to humor to engage consumers, while Johnson...

Arby’s and LEGO lead August TV Social Lift Rankings

In a world where second-screening is a reality of consumer behavior, when TV viewers connect with advertising, the reactions play out across social media. Brands like Arby’s, Olive Garden, and T-Mobile...

TiVo’s Chief Intellectual Property Officer, Arvin Patel, on Tackling the NFL Ratings Decline

The below post has been contributed by Arvin Patel, the executive vice president and chief intellectual property officer for TiVo. The NFL season got off to a rocky start for the second year in a row as...

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