Fast food restaurants dominate broadcast and cable TV Social Lift rankings in July

With summer comes peak travel season, and with travel comes fast food. Restaurants like Arby’s, Taco Bell, and KFC connected with audiences in July, joining the top broadcast and cable advertisers. Read...

Disney and Target lead June TV Social Lift Rankings

Sometimes, all a brand needs is a little nostalgia to help connect with its audience. As Disney continues its run of classic remakes and sequels with The Lion King and Toy Story 4, social media engagement with...

MOBITV CEO Charlie Nooney on the move away from set-top boxes, ‘TV Everywhere,’ and the company’s latest funding round

Multichannel video programming distributors (MVPDs) are fast learning that requiring hardware (read: set-top boxes) is not only costly but also a deterrent for new customers. It also makes retaining existing...

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