TVision is Bringing Viewability and Attention Metrics to TV

This much is happening: TV measurement is becoming more precise. Talk of GRPs and metering is shifting to specific household and device metrics. Still, even as more Americans watch connected TVs and marketers...

Arby’s and Coors Light lead September TV Social Lift Rankings

Humor remains a common theme among September’s conversation-starting ads. Each month, humorous ads land in the broadcast and cable rankings, and this month was no different, with the top advertiser for...

Taco Bell and LEGO lead August TV Social Lift Rankings

The summer fast food wave continued into August, with Taco Bell, KFC, and Burger King each claiming a spot in the top ten for both broadcast and cable advertisers. Read on for more on the ads that resonated...

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