Nielsen to start counting video metrics for publishers distributing across Facebook, Hulu, and YouTube

Nielsen today announced that it will include as part of its Digital Content Ratings metrics for video content distributed by publishers across Facebook, Hulu, and YouTube. Previously, only metrics for video content distributed on owned channels was counted as part of the ratings.

“The inclusion of video content distributed on Facebook, Hulu and YouTube in Nielsen Digital Content Ratings is a major accomplishment and part of our ongoing commitment to providing the industry with independent, comprehensive measurement of the evolving consumer landscape,” said Megan Clarken, President of Product Leadership at Nielsen. “Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better picture of today’s media consumption, with comparable metrics.”

Publishers fully understand that audiences largely consume their video content across other platforms, and they are invested in both distribution and monetization strategies to capitalize on this. The inclusion of Facebook, Hulu, and YouTube in the Digital Content Ratings will give publisher sales teams more data to help attract advertisers.

“BuzzFeed is a distributed network publishing engaging, shareable content and adapting it to the platforms where our audience lives. Much of our content is being missed by traditional measurement tools and Nielsen’s Digital Content Ratings allow us to count content views and viewers across our owned and operated properties as well as Facebook and YouTube. With this new tool at our disposal we are able to have a clearer view of BuzzFeed’s true reach. Nielsen’s Digital Content Ratings are necessary for accurate audience measurement in today’s digital universe,” said Edwin Wong, VP of Research and Insights at BuzzFeed.

Adam Flomenbaum

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