MTV launches Direct Message voting for the first time for the VMAs

Since Twitter’s inception, MTV’s VMAs Awards Show has found ways to go above and beyond in using the platform to amplify and expand their biggest event of the year. 2017 will be the first time voting for the VMAs is possible via Direct Message.

According to Twitter, “MTV and Taco Bell are putting fans first with the return of the fan-voted Best New Artist category.”

Fans will have the opportunity to vote until Sunday, 8/27 when the top two contenders will be announced during the live MTV VMA Pre-Show which will be live streamed and sponsored by Pepsi.