Hulu’s ‘The Handmaid’s Tale’ is closing the gap in terms of demand compared to Netflix’s ’13 Reasons Why’

The Handmaid’s Tale from Hulu is catching up in terms of demand and audiences seem to have a fondness for the drama series. Can it beat Netflix’s 13 Reasons Why? Here are the full insights from Parrot Analytics.

For May 4, 2017 – May 10, 2017 – Top 5 Digital Original Series in the US and Average Demand Expressions™:

  1. 13 Reasons Why, Netflix: 39,440,435
  2. The Handmaid’s Tale, Hulu: 20,923,695
  3. Orange Is The New Black, Netflix: 18,991,440
  4. Sense8, Netflix: 15,204,640
  5. The Last Kingdom, Netflix: 12,148,349

Insights from Parrot:

  • This week, a Hulu original series is number two in the top digital original series chart in the United States. The television adaptation of Margaret Atwood’s The Handmaid’s Tale had 10% more demand compared to Netflix’s Orange is the New Black (the title’s demand shot up due to the recent hack). The first three episodes of The Handmaid’s Tale premiered on April 26, with subsequent episodes added on a weekly basis. This is the first time that a Hulu digital original series has appeared in the weekly top five.
  • Netflix’s 13 Reasons Why has continued to dominate the digital original series chart. The teen drama series had nearly two times more demand than The Handmaid’s Tale.
  • Also, the new season of Sense8, which launched on May 5, surpassed The Last Kingdom by 25% in demand this week.

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. For more insights visit www.parrotanalytics.com

Tony Siu

Tony Siu is the Insight Analyst at Parrot Analytics, a data science company that has developed a global TV demand measurement standard.

Add comment

Tony Siu

Tony Siu is the Insight Analyst at Parrot Analytics, a data science company that has developed a global TV demand measurement standard.