Coming out of the Upfronts, Roseanne is generating the most social buzz among revivals

With the Upfronts behind us, 4C Insights, a leading data science and media technology company, looked into the emerging trends for the current TV season and which new shows are generating the most buzz for next season. The 4C Insights team also dove into which brands are the best fit for new shows and how late night TV has benefited this year.

Below are some of their Q1’17 TV Upfronts findings below:

  • The Walking Dead was the #1 most socially engaged TV show with 18.1 M social media engagements on FB & Twitter. NBC’s freshman hit, This is Us, joins the top 5 list as a new cultural phenomenon raking in over 10M engagements
  • While election years tend to bring more attention to comedians, late night comedy programming has continued to ride the wave into 2017. The Daily Show has already amassed 15.8 million engagements in 2017, which is more than half its level of social engagement for the entirety of 2016. The Tonight Show is not far behind with 13.5 million engagements year-to-date
  • ABC’s The Good Doctor, a medical drama from House creator David Shore has received the most social buzz over the course of the Upfronts for the 2017-2018 season with 412,498 social engagements in the month of May
  • Networks are making a big play for nostalgia with reboots of popular shows from the past few decades. Roseanne has generated the most social media buzz over the past few weeks

Top Brands for TV Networks

  • Through their 4C Insights Affinity Graph, they matched brands to the 5 major broadcast networks and several of the new shows being introduced in the 2017-2018 season

o    4C found people interested in Mello Yello engaged with FOX content

o    Lego matches well with the CW

o    CBS matched with Absolut

o    NBC with Almay

o    ABC with Honey Bunches of Oats

TV Revival Buzz

  • Roseanne has generated the most social media buzz over the past few weeks with ABC’s confirmation of the long-rumored revival.
  • Cult hit Twin Peaks from Showtime was the second-most buzzed about revival during the Upfronts
  • The second installation of FOX’s The X-Files brought in more than 71,000 engagements
  • NBC is bringing back its “Must See TV”advertising slogan for Thursday night programming and moving This Is Us to the ever-competitive night

Late Night TV

  • Saturday Night Live just completed its highest rated season in 23 years, which was rife with impersonations of the current administration
  • Most socially engaged episodes of SNL (Season 42): Kristen Stewart with 1,585,051 total engagements, Dave Chapelle with 1,010,556 engagements, and Alex Baldwin with 889,783 total social engagements
  • The Tonight Show with Jimmy Fallon, which ranks in the most engaged series overall for the year, has received the most social media engagement of the 5 major late night shows over the past few weeks (From April 24 – May 14 2017) – it totals 1,927,371 social media engagements

Adam Flomenbaum

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