- In the past couple weeks, Amazon introduced 6 new series titles to the catalog, evenly split between net new titles (Thirteen, Animal Kingdom and WellieWishers) and new seasons of returning shows (Thunderbirds are Go!, Catastrophe and Vikings). However, the new titles failed to break the top 10 shows viewed this week.
- Catastrophic Force: Season 3 of Catastrophe took the top spot this week, driving almost a 50% share. The British comedy, which debuted on April 28, features the late Carrie Fisher in her final role before her untimely passing, which may have contributed to the huge draw of viewership.
- Yes or Norde: Part 2 of Season 4 of the Vikings debuted on Amazon Prime on May 2 as fans of the show have waited (perhaps impatiently) since July last year for the second half season to be available on Amazon streaming. Even with only 2 days worth of viewership accounted for this week, the series broke through the top 10, driving a 4% share.
Season 3 of ‘Catastrophe,’ the Sharon Horgan and Rob Delaney-driven comedy, debuted on Amazon Prime last week and audiences can’t get enough. The new season accounted for 50% of all streams of Amazon Prime originals, and the show will likely continue to capture share as fans realize it’s back.
Below, additional insights via Jumpshot:
Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel’s clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.